The transition into green technology as a mainstream medium is heightening on the back of pressure on world leaders to face the issue of global warming.
Industrialised countries are realising the need to invest in facilities that meet the requirement for increasing energy demand in an environmentally friendly way.
Green technology is being recognised by all astute investors as one of most lucrative emerging markets of the 21st century.
Non-fossil fuel technology and renewable energy was around and available for most of the 20th century. Why then are these approaches now considered a major market interest? Those in the 20th century did not have all the necessary foresight to recognise that fossil fuels would not be sustainable.
Furthermore, advances in studies of global warming have compounded the need for a move towards a greener method of producing energy. With the world’s population increasing at an incredible rate, the amount of energy needed per capita is also massively increasing in collaboration.
Traditional energy supplies will struggle, and fail, to meet that new demand. Clean and renewable technology therefore has an advantage in the race to bring energy to the world, particularly in view of developing countries becoming increasingly industrialised and consequentially more energy reliant. In the past, renewable forms of energy simply could not match fossil fuels in delivering energy to industry and households.
Green technology is, however, closing this gap in competition and at an encouragingly swift rate.
Only twenty years ago, solar technology was ten times more expensive to operate than today. Similarly, wind power is taking on the national grid in ability to deliver electricity to a growing and energy hungry population – wind power costs have dramatically reduced.
Waste-to-energy is a very promising development for the environment. Unfortunately, whilst we may recycle as much as we can, a lot of what we think is being recycled continues to go to landfill sites. Now, companies are seizing on the potential of waste, such as plastic, and using it to generate electricity.
Even as yet, renewable and clean approaches are in their early stages. Like all new markets in industry, green technology is vulnerable to turbulence in the market. Investors are wary of the safety of any equity involved in technology that is still undergoing peer review and continued research. There is a real problem bringing renewable technology to the stage where it is accepted as a reliable market investment. It isn’t surprisingly, therefore, that green-minded industry is having initial challenges in competing with fossil fuel industries that, whilst unfair on the environment, are tried and tested ways of delivering energy to consumers.
The future of renewables is ultimately dependent on access to investment.
The commercial sector will have to embrace environmentally-centred energy production as the finite nature of fossil fuels increasingly becomes apparent.
Businesses must plan for the future, and in the energy market, the future is green.
The answer to ensuring secure returns on green investment is to finance entrepreneurial projects based on sound, empirically provable reasoning that stands the test of time.
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