For optimal health, it’s important to not only know what we’re putting in our bodies, in terms of food and supplements and medicine, but also what we’re putting on our bodies. After all, the skin is our largest organ, and when we put personal care and beauty products on our bodies, we are also exposing ourselves to potentially dangerous ingredients through breathing them in, inadvertently ingesting them from our lips or our hands, and absorbing them through our skin.
And it’s not enough to simply scan the labels looking for products that say “natural” or that have ingredients derived from “natural” sources, because unfortunately, a whole lot of greenwashing goes on in labeling, and personal care products aren’t subjected to the same safety standards as food is. So who can you trust when it comes to rating these products for their safety?
The Environmental Working Group (EWG) maintains a huge database of info on personal care and beauty products, allowing consumers to research the least and most hazardous body care items, according to fairly strict criteria. The Skin Deep database is a great tool for when you’ve got time to do the research ahead of time, but what about when you’re standing in the aisle at the grocery or drug store?
That’s where the new Skin Deep mobile app comes in.
“This Skin Deep® app has information and online safety assessments for more than 72,000 personal care products, 2,500 brands and 9,000 ingredients, culled from product labels and from the scientific and industry literature.
To calculate a product score, we tally the hazards of each ingredient and evaluate every product in relation to all the others in Skin Deep®. The safest products score well by both measures: a low hazard rating AND fair or better data availability. EWG’s ratings are the best available information you can find on the safety of personal-care product ingredients.” – EWG
Shoppers can either search the app for the product or brand they are considering purchasing, or simply scan the barcode, and get a sortable list of possible products. That means you can search for Burt’s Bees, and then sort the results by alphabetical order or by best or worst ratings, making it simple and easy to use.
The Skin Deep app is free for both the Android platform and iOS, and can give you the information you need to make the most informed choices you can about the products you put on your most prized possession – your body.
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