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Ford Continues to Go Further for Sustainability

Reducing the environmental impact of automobiles isn’t only about reducing emissions at the tailpipe, but it’s also about reducing the amount of CO2 emissions released throughout the entire process of building the vehicle as well. And Ford has managed to do both of those in recent years, as highlighted in their latest sustainability report.

With Ford’s lines of fuel-efficient, hybrid, and electric vehicles, the company has done a lot to help drivers choose vehicles that are not only right for them, but that also use much less energy or fuel, translating to cleaner air and reduced dependence on fossil fuels.

But the side that most of us don’t see is the impact of all of the infrastructure and materials necessary to bring those vehicles to the market, which add up to quite a bit of CO2 emissions and waste. To that end, Ford has been addressing climate change and CO2 emissions as a very real part of the sustainability equation, and their Climate Change Task Force, which began by seeing a need to keep up with shifts in both the consumer and investment markets, has led to an extensive sustainability reporting system.

In the latest iteration of the report, which now has its own website, potential investors and customers can see the highlights of all things sustainable within Ford’s product and supply lines, and get the facts on efforts ranging from human rights to water use to CO2 emissions.

Some of the more notable items in this year’s report are:

  • Cut CO2 emissions at global facilities by 37% per vehicle between 2000 and 2012 and plans for a 30% reduction from 2010 to 2025
  • Reduced waste-to-landfill by 19% per vehicle between 2011 and 2012, part of a plan to cut the amount of waste-to-landfill 40% per vehicle by 2016
  • Improved global energy efficiency by 6.4%
  • Reduced global water use by 1.95 million cubic meters from 2011 to 2012.
  • Reduced global water use by 62% between 2000 and 2012 – equal to about 10 billion gallons
  • Established a five-year objective to improve operational energy use per vehicle globally by 25% by the end of 2016 (2011 baseline)
  • Trained 325 suppliers in sustainability management in 2012 as part of Ford’s Code of Human Rights, Basic Working Conditions and Corporate Responsibility

And it isn’t just for the sense of being ‘green’ or being more sustainable for its own sake, as Ford acknowledges that it’s also just good business practice.

“We are much more proactive in understanding the importance of sustainability in the broadest sense – not only in relation to our products, but also in the quality of the financial results that we derive from them” – Ford Chief Financial Officer Bob Shanks

Ford is also setting a great example of how companies can showcase their efforts to embrace sustainability, as use them to tell a part of their ‘brand’ story. This type of comprehensive and interactive sustainability reporting could go a long way toward reaching and educating the average buyer about solutions to issues they didn’t even realize existed, across most industries.

Check out the interactive Sustainability Report for Ford for yourself, or grab a downloadable summary, and then come back to take a look at the supporting data or download the rest of it.

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