TAG: World Environment Day

Flash Mob Flashback

Flash Mob Flashback

The flash mob craze can be credited to an experiment put in motion by Bill Wasik in 2003. After the first few spontaneous demonstrations, people and companies became hooked, as flash mobs were an innovative way to spread the word about any relevant, or even irrelevant, idea. The majority of flash mobs were meant to be lighthearted, fun, and of course, unexpected and out of place. Smart mobs are a heightened form of public demonstration, and often try to bring light to important issues or controversial subjects. Marketing Green offers a brief review of the flash mob strategy and its technique… read more

Effect Change Today – World Environment Day

World Environment Day poster

World Environment Day 2013 is here today! Get ready to green up Portland, Oregon, the chosen North American host city, with Mongolia receiving the global host distinguishment. How does W.E.D. differ from Earth Day, or all the other “green” holidays? It’s simple: Earth Day is celebrated worldwide by people of all faiths, races, political backgrounds, etc. It’s a day for humanity to take the time to recognize the fragility of our planet, and create personal vows to make better eco-choices. On the other hand, World Environment Day is a time to be specific about the things we’d like to change. Each… read more

What is World Environment Day?

Eyes on Mongolia

World Environment Day was established by the United Nations General Assembly in 1972. It was the first occasion in which the political, social and economic problems of the global environment were discussed at an intergovernmental forum with a view to actually taking corrective action. It is celebrated on the 5th of June each year and is hosted by a different city with a different theme and is commemorated with an international exposition in the week of 5 June. The aim of World Environment Day is to promote activity at community levels that will foster changes in our behaviour to improve… read more