TAG: Values

Finding Common Ground

Successful environmental communication

Successful environmental communication and education projects aren’t just plucked from thin air. Programs need to be strategic. As such, they should be carefully designed. To this end, a key to success is the extent to which our messages align with the values and aspirations of our target audiences, the groups of people with whom we work. It’s not easy talking about the natural world with people who don’t seem to care about it. The trick is to identify people’s values and aspirations, then ascertain the most effective way to navigate the sometimes challenging terrain of what people hold dear in… read more