A trend for the trend-setters. Eco fashion is becoming the hot new thing and one of the most fashionable of all is leading the way.
Stella McCartney has a new found conscience that has led her to create a range of eco-friendly sunglasses. For Spring Summer 2012, Stella McCartney launches a new ‘eco-friendly’ collection of sunglasses. It is a sustainable collection with the use of raw materials stemming from natural origins, such as castor-oil seeds and citric acid. The collection is made from over 50% natural and renewable resources, and to top it off McCartney’s offices and studios are powered by a clean energy.
You don’t get any more famous than Bono. His label Edun, along with partner Ali Hewson, is inspired by Africa. Their aim is to encourage other brands to trade with Africa in order to help lift the economies of Sub-Saharan Africa. In 2008 Edun established the Conservation Cotton Initiative Uganda (CCIU) together with the Wildlife Conservation Society (WCS) and Invisible Children. CCIU provides funding, training and enterprise support to cotton farmers to help build sustainable businesses in Northern Uganda, one of the poorest areas of Uganda which is recovering from 25 years of civil war.
Katharine Hamnett is a tireless advocate for environmental issues and has been since the 1980′s. Katharine is a true campaigner for the use of organic cotton. Her iconic slogan tees are produced to the highest environmentally friendly standards and are the height of eco-chic.
Marc Jacobs has recently opened an eco-friendly flagship store in Tokyo. The building is a multi-level glass and rock building that is ecologically sound. He creates eco-friendly tote bags that are super cute too.
American Apparel reduces their carbon footprint wherever possible and they reuse and recycle most materials in the company. They have solar panels on their large factory and feature a 100% organic cotton range.
So forget straw-like hemp sacks as fashion. You can be fabulous and eco-friendly all at the same fashionable time!