TAG: Soft drinks

Pressure On to Remove BVO From Soft Drinks


After pressure from online campaigns and outraged consumers, PepsiCo finally removed the controversial BVO, or Brominated Vegetable Oil, from their Gatorade products. Now, sport drink consumers are asking Powerade to do the same. Brominated vegetable oil is a patented flame retardant and has been linked with negative health effects, including memory loss, skin lesions, and nerve disorders. All are caused by too much bromine exposure. Because of the health concerns surrounding it, brominated vegetable oil has already been banned in Japan and Europe. Yet many U.S. soft drink and sport drink companies still have products containing BVO, as up to… read more