TAG: Social license

A Bold Campaign

Bold Strategy

When attempting to change the status quo there are many tactics one can use. Sometimes one can get lucky and find success in convincing the status quo maintainer using sound logic and rationale. But sometimes what is really needed is a biased, slanted, aggressive campaign to not only throw the status quo maintainer into a state of panic, but to try to knock some sense into them as well. This is what two groups, Oil Change International and The Other 98%, did late last year, rolling out a bold campaign taking on the oil industry. “Exxon hates your children” is the… read more