TAG: Marketing

Alarm Clocks For Coffee Addicts

Alarm Clocks For Coffee Addicts

If you can’t start the day without a cup of coffee, the following designs may be of interest. The Barisieur is a dream come true for those who have to have their morning coffee before functioning. This alarm clock can be set to brew a cup of fresh coffee, ready right when you wake up. Developed by by Joshua Renouf for a graduate project, this concept product may just be genius. Stainless steel ball bearings work to boil water with induction heating. Renouf has thought of everything, as the unit is complete with coffee and sugar compartments. There is even… read more

What Influences Kids’ Food Selections

What Influences Kids’ Food Selections

What shoppers purchase and why is always of interest to the retail industry and market researchers. Packaging, placement and other marketing tactics have a major influence on customers, even the youngest of consumers. But choices at the grocery store aren’t always predetermined at the place of purchase. They may actually be internally programmed long before arriving at the market. An article and webcast called Why We Overeat: The Toxic Food Environment and Obesity from Harvard’s School of Public Health discussed the food environment, which includes all aspects related to food in our daily lives. From what we are offered at… read more

Marketing Strategies That May Leave You Thirsty

Marketing Strategies That May Leave You Thirsty

Remember when water was free? Before the plastic bottle surfaced, water was not typically thought of as a purchasable beverage. For example, restaurants normally served a glass for free before water in a bottle took over. Now it is a different story. Water is a profitable business. Many companies are on the water bandwagon, and making big gains on what some would say is at the expense of others. This issue is likely to be resurfacing in global conversation, as many revisit and study marketing techniques and human rights, and the connection between the two. One of the many issues… read more

Flash Mob Flashback

Flash Mob Flashback

The flash mob craze can be credited to an experiment put in motion by Bill Wasik in 2003. After the first few spontaneous demonstrations, people and companies became hooked, as flash mobs were an innovative way to spread the word about any relevant, or even irrelevant, idea. The majority of flash mobs were meant to be lighthearted, fun, and of course, unexpected and out of place. Smart mobs are a heightened form of public demonstration, and often try to bring light to important issues or controversial subjects. Marketing Green offers a brief review of the flash mob strategy and its technique… read more

Hitting Your Target

Hitting Your Target

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” Nelson Mandela, Former President of South Africa The audience is king. Whether we like it or not, as environmental and sustainability communicators, we have a duty to serve the one true god – our target audience. Whether we want to raise awareness about international trade in endangered species, or attract new members to our NGO; whether we want to engage people in a weekend permaculture blitz, or widen our Transition Towns… read more

What Sways Our Shopping Behavior? Is It Green?

Are we swayed by buying green?

With more and more opting for greener lifestyles, environmental concerns are obviously the driving factor. The request and popularity of green merchandise has compelled companies to listen, making more choices available. However, with increased exposure and demand is there also a silent cost added to the consumer? Are we being tricked into thinking we need to have all the latest in green gear in order to do our part and be environmentally responsible? Does our need to accrue better products precede our need to be more mindful of what being environmentally accountable is more capable of, instead of only what can… read more

Green Gone Wrong

Green Gone Wrong

Reeling in customers with false representation or misleading claims are techniques some companies use to market their products. Trying to make labeling appear greener may fool some, but smart buyers are capable of being label aware. Some organizations have attempted to uncover the tendency to use greenwashing to sell merchandise, and it may be surprising how prevalently used one study found it to be. TerraChoice conducted an initial study in 2007 to uncover whether or not merchandise that was marketed as green was in fact an ecological choice, and that the products reviewed met their claims. What they found was… read more