TAG: Ice caps

Melting Permafrost Could Release A Super Virus

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Recently, a giant virus was discovered in Siberian permafrost. The virus in question had been frozen for nearly 30,000 years, but had come to light when its frosty cocoon melted. Luckily, the virus strain — Pithovirus sibericum — is not harmful to humans. Giant viruses were discovered 10 years ago in the U.K. What differentiates them from regular viruses is the fact that they can be viewed under visible light microscopes, which is a terrifying prospect. When scientists revived the giant virus from the Siberian permafrost, it caused an infection, meaning it had been perfectly preserved under the ice. Researchers worry… read more

Cola Cares For Bears

Copyrights of Coca Cola

One of the many gorgeous images that adorn our TV screens at Christmas time are the polar bears from Coca Cola’s Arctic Home commercials. Many people will think this is just a branding exercise to encourage consumers to buy their soda, however the relationship goes much deeper. The Coca-Cola Company’s love for the polar bear goes back decades. Polar bears were first introduced in the company’s print advertising in 1922 and today they remain one of its most lovable icons. Since 2007, Coca-Cola has supported World Wildlife Fund (WWF) Arctic research and conservation efforts. As part of this initiative, Coca-Cola has created Arctic… read more