TAG: Global water crisis

Marketing Strategies That May Leave You Thirsty

Marketing Strategies That May Leave You Thirsty

Remember when water was free? Before the plastic bottle surfaced, water was not typically thought of as a purchasable beverage. For example, restaurants normally served a glass for free before water in a bottle took over. Now it is a different story. Water is a profitable business. Many companies are on the water bandwagon, and making big gains on what some would say is at the expense of others. This issue is likely to be resurfacing in global conversation, as many revisit and study marketing techniques and human rights, and the connection between the two. One of the many issues… read more