TAG: Environmental certification

How Green Are They Really?

Greenwashing

Greenwashing is a means by which companies make their products or services seem more eco-friendly and sustainable than they actually are. TerraChoice (2010) has identified seven common types of greenwashing: Hidden trade-off: Focusing on one eco-friendly aspect of a product while neglecting all the other negative impacts associated with its production Lack of proof: Making claims of environmental friendliness that are impossible to substantiate (for example, percentage of recycled content in a tissue paper product) Vagueness: Using misleading claims such as “all-natural,” which don’t necessarily mean that products are eco-friendly or even healthy (arsenic is all-natural) Irrelevance: Making true assertions… read more