TAG: Communicators

One Step At A Time

Finding Our Feet

Certain words and phrases have become catch-cries for the green movement. “Action for sustainability”, “social change”, “environmental advocacy” – all are examples of language that needs to find solid ground in a world of proliferated rhetoric. As environmental communicators and sustainability educators, how can “walk the talk”? How can we do good work that moves beyond lip-service? How can we target measureable action for sustainability, meaningful social change and environmental advocacy with political and economic efficacy? The short answer is there is no short answer. What there are, however, are a series of questions we can ask ourselves as we… read more

It’s A Career For Our Future

Environmental Communication

Having recently been asked what I do as an “environmental communicator”, I thought I’d pen a few words to help clarify the role for people who might be interested in this fascinating field. Basically, an environmental communicator puts excellent writing and speaking skills to use in the development and delivery of organisational or public-facing communication strategies. There is always a clear objective in our work, for example, we may be asked to develop a complex media campaign or simple communication tool that aims to garner community support to protect local waterways, lush rainforests or threatened ecosystems. We might be asked… read more

Tricks of the Trade – 4

Social change marketing

See Part 1 of this article See Part 2 of this article See Part 3 of this article There’s a lot of talk about changing people’s behaviour.Talk about recycling and waste management. Talk about local economies and food production. Talk about public transport and greening community spaces. Talk, talk talk. For some reason, a great many social change programs have relied on information as the principle weapon for mass distraction – distraction from the everyday activities that otherwise keep people glued to existing and typically unsustainable behaviours.  The problem, however, is that information alone is not a particularly effective weapon…. read more

Barriers to Change

Educating environmental change

Everyone recycles, right? Everyone saves water. Everyone catches public transport. Everyone grows their own food and buys their clothes and furniture from second-hand stores. Everyone is doing sustainability. Wouldn’t it be lovely if everyone was. Alas…everyone isn’t. Something separates the doers from the don’ts.  What inspires some people doesn’t inspire others. And where some people find open doors to change, others find barriers. So what is it that differentiates people who adopt sustainable behaviours from those who don’t? There are countless ways to answer that question, many different frameworks and theories for explaining human behaviour. According to Doug McKenzie-Mohr and… read more