TAG: Color processing

Neuroscience Design And The Colors In Our Mind

Neuroscience Design And The Colors In Our Mind

Retailers have long used techniques like incorporating scent, product placement and special sales to lure in shoppers and curtail their in store experience. Architects and designers also work these practices in when considering lifestyle, layout and color, among other considerations. Neuroscience design is an exciting field that utilizes research and scientific processes and applies them to the area of design. Color perception and processing are facets that receive a lot of attention in both neuroscience and design. One recent study looking into color processing sought to find out our brain’s capacity for seeing color. The research investigated whether or not… read more