TAG: Claims

Telling Green from Dirty

The language of 'green'

How can consumers recognize fact from fiction amongst the plethora of environmental claims that soak the market? Adapted from The Greenwash Guide produced by Futerra Sustainability Communications, here are the top ten signs to watch out for when considering the purchase of “green” products or services: Puffery: If the language is vague, chances are the environmental benefits are light on the ground as well. “Eco-friendly”…what on earth does that mean? Silly symbolism: Using suggestive pictures is all well and good, but cute and irrelevant images don’t cut it.  Cartoon flowers floating skyward from a car’s exhaust? C’mon, give us a… read more