TAG: Barriers

Tricks of the Trade – 2

Social change marketing

See Part 1 of this article “Don’t let us forget that the causes of human actions are usually immeasurably more complex than our subsequent explanations of them.” (Fyodor Dostoevsky) Ever wondered why people litter? Ever wondered why people buy pre-packaged microwave meals? Ever wondered why people buy oversized fuel-guzzling SUVs?  Chances are you’ve had a hunch or two as to why people do the weird things they do. When it comes to developing public programs for social change, however, gut feelings are not quite enough. This is not least because human beings are infinitely more complex than we often give… read more

Barriers to Change

Educating environmental change

Everyone recycles, right? Everyone saves water. Everyone catches public transport. Everyone grows their own food and buys their clothes and furniture from second-hand stores. Everyone is doing sustainability. Wouldn’t it be lovely if everyone was. Alas…everyone isn’t. Something separates the doers from the don’ts.  What inspires some people doesn’t inspire others. And where some people find open doors to change, others find barriers. So what is it that differentiates people who adopt sustainable behaviours from those who don’t? There are countless ways to answer that question, many different frameworks and theories for explaining human behaviour. According to Doug McKenzie-Mohr and… read more