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Flash Mob Flashback

The flash mob craze can be credited to an experiment put in motion by Bill Wasik in 2003.

After the first few spontaneous demonstrations, people and companies became hooked, as flash mobs were an innovative way to spread the word about any relevant, or even irrelevant, idea.

The majority of flash mobs were meant to be lighthearted, fun, and of course, unexpected and out of place. Smart mobs are a heightened form of public demonstration, and often try to bring light to important issues or controversial subjects.

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