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Aveda = Ethical

Aveda, meaning ‘all knowledge’, is a range of ethically produced beauty products.

Founded by Horst Rechelbacher in 1978, it was originally based on Ayervedic Medicine which is an ancient Indian alternative practise. Rechelbacher made his first batch of hair care in his kitchen sink and now Aveda is stocked in 24 Countries around the world.

Aveda was one of the first companies to adopt a set of principles known as The Ceres Principles. The Ceres Principles were set up in 1989 and is a 10-point code of business practice toward sustainability.

These principles include protection of the biosphere, reduction of waste and energy conservation. This was all before being green was the cool thing to do, mind you!

They were the also first beauty company in the world to have a Cradle to Cradle certification. This philosophy is basically a sustainable practise that follows the priciples of Material Health, Material Reutilization, Renewable Energy Use, Water Stewardship, and Social Responsibility.

Aveda are leaders in recycling. They use all recyclable packaging and support organic agriculture. They wanted to reduce their use of virgin products and now they claim to incorporate 80% post-consumer recycled (PCR) content in their bottles.

They donate millions of dollars to research for environmental causes and are always discovering new ways to better conserve resources and sustain future generations.

Despite their high moral standing and their championing of conducting responsible business practise, the products have always remained consistent. They are of the utmost standard and are truly beautiful products to use.

Aveda have always used green ingredients that incorporate science with sustainability. Predominantly organic ingredients make up the plant-based products that are truly exquisite. They use renewable, sustainable, or organic, plant-based ingredients and non-petroleum mineral ingredients in our products.

They are a company to follow in the footsteps of. A true inspiration, and if more businesses adopted even one of their many eco-friendly principles, we would find the world a lot greener!

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