Advertising is all around us.
Unless you are in a remote area and completely unplugged, then advertising is a daily sightseeing event.
One artist spinning around the web, Etienne Lavie, is bringing some real attention to just how prevalent it is. Cleverly replacing what normally appears on the signs and billboards throughout the cityscape of Paris streets with renowned paintings brings a dramatized view of how signage can invade our lives, without us even noticing.
The project is called “OMG, who stole my ads?” and it literally transforms the barrage of signs that people who are out and about see all the time. This completely recreates the streets, changing the view into something suddenly a little more art worthy.
An article in Fast Company compared the work to the city of São Paulo, Brazil, which initiated a comprehensive ban on advertising in outdoor street areas. In 2007 the city declared that certain zones would have to remain free of signs and solicitations, which were deemed public eyesores and compared to pollution.
Called the Clean City Law, it was an attempt to rid the metropolitan area of the excess clutter of billboards and the over-commercialization of the city.
This might be a refreshing code for a city to have to enforce.
Lavie’s work offers a brilliant message for the often consumer-driven focus of the modern world.
All images are from the gallery of Etienne Lavie.
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