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The Psychology of Design

The Psychology of Design

Image source: anthonycz from 123RF Stock Photos

The field of design psychology is an interesting facet of the industry.

Engaging function along with aesthetics are central, but going beyond what can only be seen and channeling what can be felt is also significant. Paying attention to how spaces are capable of reflecting moods, thus affecting attitudes, is a prerequisite that design tactics smartly employ.

Basically, to have a space that either outright visually represents or even subtly notes at how we want to feel, design psychology helps to accomplish that.

Combining interests, comforts, likes and things that have meaning associated with them, and that allow a personal choice in selection are ideal to have around. Using resources like timelines, special object inventories and reflective exercises are tools that some design psychologists employ.

Trying to pick that perfect paint color?

The Psychology of Design

Image source: Vladimir Voronin from 123RF Stock Photos

Design psychology would suggest remembering fond past memories or a happy room or place that can be recollected. Pull from these and try to think of any colors, hues and textures that come into play.

Also, consider the emotion you want to be reflected in the room. Thinking about what the space will mainly be used for and what feeling would best accomplish everyday tasks will help select a color. For example, upbeat or brighter colors may work well for rooms that will entertain or welcome conversation. Rooms that are needed for rest and sleeping will obviously want to work in colors that onset relaxation.

Additionally, looking to nature for inspiration in furnishings, decoration and tints can be a wide-ranging way to bring the outdoors in. Design that echoes well-being and balance or renders itself to creative overtones can be accomplished with organic materials.

Our memories are ingrained and on the external are connected to the experiences by the physical, according to neurobiology. Impressions are imprinted for reasons, and honing in on positive ones to assimilate in a space can create a soothing, belonging mood.

Working, growing and living all continually happen, so even if it is just a corner or an entire home or office, incorporating a bit of the principles of design psychology will supplement the space you’re in.

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