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Clothing Concept With a Twist of Citrus

Could future fashions be made from oranges?

This is a question that a team of creative designers asked in a concept project.

Adriana Santanocito and a small squad of visionaries who are passionate about bringing sustainable clothing  more mainstream have thought of a new material for making it, the orange.

Clothing Concept With a Twist of Citrus

Image source: facebook.com/orangefiberbrand

What started as a university dissertation project led to a stint in partnership with the chemistry research and development laboratory at the Polytechnic University of Milan. The creative idea matured into the successful formulation of using the cellulose fibers to produce clothing textiles. The founder of Orange Fiber, Santanocito, discussed the idea as a proposed solution to the abundant amount of available citrus waste in the southern portion of Italy.

Our dream is to build a supply chain entirely made in Italy, that will transform citrus waste in an innovative and vitamin fabric and will give new life to Italian textile industry.”

The citrus laden wear also has a neat side effect – it is good for your health. It reportedly releases vitamins A, C and E topically into the skin providing a good dose of the daily recommendations. No, it doesn’t leave a Cheetos resembling stain on the skin, but the natural citrus oils are ingrained in the fabric and exuded upon wear.

With a social responsibility also woven into the production process, plans are to engage those most in need of ethical employment for making the quality wear. The innovative orange infused textile has been featured in some of her more recent collections.

This video explains how the citrus is used, in Italian, but luckily it also shows the process so if you don’t speak the language so you still get the scientific gist of the manufacturing activities.

Refining citrus waste into textiles generates a sustainably made fabric with a freely renewable resource. However the economical requirement to make the product may not be feasible unless accommodations to the process were incorporated, which may be a smart move on the part of growers. Utilizing readily available waste may be a way of adding to the profit margin, while aiding the development of a unique product. Not to mention it would be a surefire way to liven up the clothing market.

The team’s project has been selected for a coveted spot at the Changemakers Expo in Milan in 2015.

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