The Greenwash Guide

greenwash-definitions

Greenwash is alive and well across the globe. Today’s consumers are swamped with “eco-friendly” advertising and marketing messages that simply don’t come clean in the wash. Greenwash occurs when marketers seek to entice customers through unsubstantiated, fabricated or exaggerated environmental claims. In a market economy where the “green dollar” is a powerful force, we are swimming in products and services supposedly rich with environmental or sustainability benefits. But amid all the noise of organisations “going green”, why should we even care whether a few fibs are told along the way? As Futerra say in The Greenwash Guide: “Greenwash isn’t simply… read more

Innovative Architecture Amidst The Trees

Innovative Architecture Amidst The Trees

Konrad Wójcik, an architecture student with WK Design, created a model of a unique home for a project. The goal was to develop a fully sustainable structure with a minimal imprint during the building process, and to maintain this after completion. Receiving the honor of a special mention, the conceptual idea for the tree line structure is a futuristic and highly interesting model. Called Primeval Symbiosis, the Single Pole House, they are built with wood and modeled after a naturally genius design – trees. The abstract development’s goal is to remain in balance with its surroundings, and floating along the… read more

Inspiring Interiors

Inspiring Interiors

People tend to gravitate to rooms that are pulled together and adorned with a little style. Even though happy with a space, having a look at other rooms can conjure up some inspiration or provide a fresh outlook. These rooms from Ganna Design aren’t afraid to use a mix match of items. Modern and repurposed pieces are both used, and the space is pulled together by color and texture. The composed rooms lend to a calm feeling that culminates in a relaxing but operative area. Intended as an office studio, there are separate creative zones but the floor plan allows… read more

Melting Permafrost Could Release A Super Virus

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Recently, a giant virus was discovered in Siberian permafrost. The virus in question had been frozen for nearly 30,000 years, but had come to light when its frosty cocoon melted. Luckily, the virus strain — Pithovirus sibericum — is not harmful to humans. Giant viruses were discovered 10 years ago in the U.K. What differentiates them from regular viruses is the fact that they can be viewed under visible light microscopes, which is a terrifying prospect. When scientists revived the giant virus from the Siberian permafrost, it caused an infection, meaning it had been perfectly preserved under the ice. Researchers worry… read more

Talk It. Live It. Love It…Please

Is this sustainable Development??

Enough of the talk already. Isn’t it time to do something? Or maybe it’s time to rethink what we say so we can talk differently about what we need to do. Jeez…more talk, is that what this is about? Or maybe it’s about the right talk, meaningful talk, the kind of talk that actually leads to change? For more than thirty years our international leaders have been talking their way into supposedly global agreements on the need for action. Across the world, various models of sustainable development have been proposed as the panacea to our ills. Some twenty-five years ago,… read more

Every Drop Is Vital

Water conservation

Water neutrality is a self explanatory, though misleading, concept. It basically refers to encouraging all water users to engage in normal day to day activity whilst using the least water as possible. This can be done by adopting water conservation measures that limit the use of water without compromising results attained by using water liberally. It is misleading in that water neutrality can never be achieved, not even theoretically. Unlike carbon emissions, water usage cannot be reduced to nil. Water neutrality can be achieved by developing and using technology that will minimize the use of water in human activity. It… read more

Recycle Your Leftover Paint

www.earth911.com

Paint projects often end before all of the paint in the can is used up. Improper storage, aging and waste contribute to excess leftover paints, which is where recycling operations come into play. Paint must be properly disposed of and it is unlawful to just throw it away due to its toxic compounds. It can be recycled, and paint is one of the main collected items at household hazardous waste facilities. As pointed out by Earth911, prior to 1978 paints were readily made with mercury, a neurological toxin. Oil-based paints produce volatile organic compounds (VOC’s) in the air, and are… read more

Five Amazing Science Videos From List 25

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Tired of scrolling through your Facebook/Twitter feeds? Have you read everything from the front page of Reddit and are waiting for new content to make its way to the top? Perhaps you’re not in the mood to play the “What Should I Watch On Netflix” game at the moment. If this sounds like you, then perhaps you’ll enjoy these short and sweet videos that’ll send some science your way from List 25. 25 Unsolved Scientific Mysteries That Will Leave You Scratching Your Head Do you ever wonder why you need sleep? Why you dream? And just what is that “Dark… read more

The Aftermath Of Mining

Sasar Baia Mare Gold Mine Disaster

In 2000, a gold mine tailings dam in Baia Mare, Romania was breached. Soon thereafter, all the cyanide-rich waste it contained – some 100,000 cubic meters of it – flooded into the surrounding watershed. Aside from cutting off the water supply of 2.5 million people, it killed nearly all the aquatic life residing in the nearby water. This event is not unique as we continue destructive practices all over the world, meaning many mountains of once imposing grandeur have had their surroundings reduced to rubble, and their contents exploited. After grounds have been blasted and their contents extracted, mines tailings… read more

Medicine and Ecology: A Natural Balance

Ecological medicine

Ecological medicine is becoming increasingly important. Although it has been around for a while, it‘s practice is needed now more than ever. The human impression on the earth and its ecosystems has been severe, even eradicating some once natural processes. Sustainable medicine acknowledges that people and the environment are interconnected. When exposed to unnatural elements, it can no doubt influence how our bodies and minds work. This approach takes into account the impact of contaminant issues along with other factors regarding one’s health, instead of just looking at the outside to see what shows up, like illnesses and disease. Humans… read more